Agnès Legrand (Doo-ok Choi)
Smart Work R&D Group
CEO of Beta Lab
Thank you for your interest in my first book.
I am a smart work director who consults on the introduction of smart work for small and medium-sized companies in Korea. While experiencing smart work in Europe and the United States, where I stayed for smart office planning in 2011, I came to know that the change in working style is not just a fad, but a megatrend of the times. After returning to Korea, he established Beta Lab , a smart work consulting company, and helped companies with smart work consulting, advice, and education together with domestic and foreign smart work experts.
Based on his IT service experience in Daum Communication, the predecessor of Kakao, and space planning experience in the space business group 'Tods', he is currently participating in projects in the fields of smart office, remote work, agile organization, and new leadership. We are also planning global conferences and online services in the field of work.
We aim for a European smart work model that emphasizes sustainability rather than the US performance-oriented model, and we are working closely with experts in the Netherlands, Germany, and France, which are developed countries of smart work.
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Into The Book
If 2020 was a time spent adapting and surviving unexpected changes, then it is time to focus on optimizing these changes . To do that, we need to be able to paint the big picture of how our workplace will change in the post-corona era. Only then can the limited organization's resources be directed in the right direction.
Page 12 'Post-Corona, what changes will come to our workplace?' Between
Guided by Smart Work Director
7 Workplace Innovation Strategies
From replacing people to changing systems
Work base from offline to online
From a simple workspace to an efficient collaboration space
From a planning-oriented organization to an organization optimized for change
From commanding leader to guiding as a leader
alone try hard From an office worker to a good professional
From a stagnant company to a flowing company
Will you change people or the way you work?
Two ways to solve the problem
'Failure autopsy' to find the root cause of failure
The Power of Clear Goals and Agreed Principles
Changes in the way we work, accelerated by COVID-19
The meaning and practical utility of smart work
2. remote work
The default for work is
Is it offline or online
The new normal of working methods, remote work
The paradigm of meetings and dinners is changing
What you gain by abandoning the 'commuting = work' formula
Why remote work is difficult for domestic companies
Tips for running video conferencing effectively
interfering with remote work Organizational culture and stereotypes
Common misconceptions about remote work
Typical trial and error and alternatives in the early days of remote work
3. Smart Office
Is the office a work space?
Is it a collaborative space?
When are we in the office?
would you start working?
Five trends that are changing the way you work
rank not for work company choosing a seat
A company where you can meet people from different departments every day
A company that solved the inefficiency of meetings with space
Is the plan adhered to?
Is it a response to change?
A microcosm of the way we work, the Marshmallow Challenge
How are kindergarten students better than MBA students?
Would you build a tall tower?
H&M, Zara, and Uniqlo's secret to rising sales
Agile Changed Airbnb's Fortunes
Agile transformation of insurance companies and toy manufacturers
Why Domestic Companies' Adoption of Agile Fails
The essence and application of the Agile Mindset
Field-proven and realistic agile adoption plan
5. New Leadership
Is the leader a chess master?
are you a gardener
Chessmaster-style leadership vs. gardener leadership
The power of 'because' to increase execution power
Two ways to increase the autonomy of our team
Trust is a result of experience, not a mindset
leader of the organization 3 things to increase trust Way
Good leadership is taught by the market, not the book
Will you work hard alone?
will we do well together
Collaboration : The ability to chemically bond with a variety of people in a short time for a common goal.
Writing Skills : The ability to structure a phenomenon or opinion in a descriptive way so that the other party can easily understand it.
Tool Utilization : Ability to quickly learn the right tools at the right level and apply them to work
Time Management : Ability to identify key tasks to do best and allocate time efficiently
7. Response to change
Why We Go on Smart Walk Trips Every Year
Differences in perspectives on work in Korea and Europe
Generation MZ to lead the post-corona era
Keyword 'connection' between job satisfaction and performance
What should organizations and individuals prepare for?